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About CCC
- MICA - Crafting Creative Communications
- Every six months, Mudra Institute of Communications, Ahmedabad (MICA) puts a bunch of hand-picked 'boat rockers', mavericks, wranglers and disrupters-of-the-status-quo through a creative-commando boot camp. And then releases them on an unsuspecting world as Ideawriters and IdeaDirectors. Students of MICA's CCC programme have bagged nominations and awards at the Ibda's Award for Creative Excellence, Dubai. They are working in Advertising agencies and production houses many aspirants would give an arm and a leg to get into. As you go through the creative work presented here, be prepared for discomfort: they may shake you up and disrupt your daily routines. After all, they are expressions by youngsters who have realised that their backbone can be used not just to stand upright but to whip up courage to think differently, too.